2010 January | Bob Holdsworth - America's #1 Business Freedom Coach

I’m really beginning to think that a lot of people in this country have lost their edge and that any final shreds of personal responsibility have been packed in a shipping container and lost at sea. What has traditionally made America great, since our declaration of independence, is our drive, ingenuity, sense of purpose, work ethic and our compassion for others.

Lately, all I hear is whining and blaming others for everything from the economy, to poorly performing kids in school, to increased youth violence, a rise in sexting all the way down to the fact that no one provided an individually delivered, silver platter served notice that the coffee at the drive-thru might be hot if you spill it on yourself. What do you mean no one told you…? You ordered hot coffee… Read More→

This is the 4^th and final installment in this series, although it is hopefully just the beginning of your client relationship building efforts.

In the previous segments I’ve discussed why you want to turn customers into clients, how to properly allocate the short term and lifetime value of clients and how to look at the relationships and cultivate referrals.

The final part of the process is retaining clients. Arguably, if you are communicating with them regularly, providing great service and new opportunities to enhance the relationship with you, you know your numbers and you are recruiting them to validate their decisions by referring others to you, you’ll probably retain a great number.

We have been very fortunate and our deployment of these methods has resulted in a sustained 94% client retention rate throughout our 22 year history. These methods WORK !!!

Building a referral network may seem daunting but the truth is, it’s work, but it’s not hard work. Fortunately in these days of internet, poorly speled emails and text messages and a generic mass approach to communication your ability to stand out is easier than ever. As my wife says, “we’re more connected now but we communicate less.”

The thing that we all need to remember is that people love to refer, they typically just need to be asked. I teach a system called the 5 R’s … Recognize, Request, Remind, Reward and Repeat.

This is how you create a revenue-generating referral machine in five relatively simple steps. Read More→