"I'm going to make your dreams come true!"

Most business owners, including me until recently, don’t know exactly what business they’re really in. Everyone has perfected their ‘elevator pitch’. You know, that 30 second, roll-off-your-tongue verbal commercial that answers the question, “So, what do you do?”

However, if you look at your business from the outside in, from your customer’s perspective you might be surprised at how you are perceived. For example, I have always answered the question by saying that I’m a small business consultant. Good or bad, the word consultant is a volatile one, but is does conjure up an image in the person’s mind that they can easily relate to. Even in my own head I’ve pegged myself as being in the consulting and/or coaching business. The truth is yeah…but not really.

By working through my own business transformation recently I have come to realize, by talking to clients and colleagues, that my coaching methods are really just the mechanism that I use…I’m really in the business of creating personalized business OUTCOMES for my clients. Read More→