Do you offer family and friends discounts? Do you have clients who try to twist your arm, play hardball, and try to get great deals? I’m sure you answered “yes”, because every entrepreneur encounters these situations. You know… the family friend who you see once a year who thinks that since he eats your family casserole at the summer picnic, that he’s entitled to a 40% “Family & Friends Discount.” We’ve all run into this situation and it can be tough maintaining your price integrity in the face of their “connection” to you. I recently ran into this with a prospect whom I already knew; I met with him, reviewed what he was looking for on his end, what I had to offer, and my pricing. Read More→

