Archive for Customer Service -Client Relations

Is it me or does it seem like there is another news story about a corporate scandal or political ethics probe about once a week? It makes me wonder how any consumer can trust any of us business owners.

I know that I’m subjected to lots of business scams every week ranging from the Nigerian bank account scam to people posing as suppliers trying to trick a staff member in to ‘placing an order’ for inflated supplies.

I also see competitors trying to cut corners, leaving out information that their clients should be told and everybody seems to be trying to be so politically correct, making sure that they don’t offend someone that their ethics actually has be called into question. What do you or I as business owners stand for, how are we different from the homogenized masses? Read More→

If you’ve got a great product or service, you’re going to be copied, challenged, reversed engineered or outright pirated, it’s a fact of business life.

When I first entered the medical billing business back in 1989, there were no other companies in my niche (ambulance billing) in my state.  Fast forward 23 years and there are now ten companies that are directly competing with my firm for some part of the ambulance billing business in my home state.

Now the interesting thing is that only one competitor has opted to match service levels and they are the latest entry into the game.  They have only 5 clients, none of them of substantial size or volume.

This poaching of clients, ideas or advertising offers and methods is simply part of business and it took me a while to both realize and to not to get angry about it. They say that imitation is the sincerest form of flattery but not when the flattery costs me money to get.  Now all of this said, it doesn’t mean you should simply accept this as a fact of life and take it lying down. Read More→

Be a 30-second hero…everyday.

Monday, June 14th, 2010

Do you like recognition? Well, so do your staff members, vendors and even the barista at your local coffee shop. Everyone wants to be recognized for a job well done.

Most business people can more easily find fault with the people they supervise or interact with than a reason to praise. However, setting a tone in an organization is more easily done through praise. We all want to avoid unpleasantness in our lives, in fact, I’ll bet you’re like me and while you won’t shrink away from a confrontational situation, you’d rather not add one into your day.

I make it a point to look for the positive things whenever I can and pay a compliment, say thank you, even ask for a salesperson’s manager and pay a compliment on a job well done…rare these days. Read More→

You’re only as good as THEY think you are!

Wednesday, May 12th, 2010
Take a step in your clients' shoes

Step into your clients' shoes!

Have you ever gotten caught up in your own marketing material to the point that you begin believing that you’re indispensable to your clients? It’s happened to every business owner I know.

A client leaves, a contract isn’t won, a negotiation goes south and the management team is left looking at each other wondering why? The internal discussion quickly shifts to recapping all of the great things that your company has to offer, all of the things you’ve been doing right and all of the services that you provide. Yet, they still left or didn’t buy…why? You’re focused in the wrong direction…you shouldn’t be focused on you…you have to be focused on THEM!

Clients don’t buy from companies, they buy from people. Quite often the reason for a client’s seemingly irrational behavior (our perception) stems from THEIR perception of our company and the people they’re working with at our company. Your client’s perception IS your reality! Read More→

What business are you really in?

Wednesday, May 5th, 2010
Bob Holdsworth - Ultimate Outcomes, LLC - Business Services

"I'm going to make your dreams come true!"

Most business owners, including me until recently, don’t know exactly what business they’re really in. Everyone has perfected their ‘elevator pitch’. You know, that 30 second, roll-off-your-tongue verbal commercial that answers the question, “So, what do you do?”

However, if you look at your business from the outside in, from your customer’s perspective you might be surprised at how you are perceived. For example, I have always answered the question by saying that I’m a small business consultant. Good or bad, the word consultant is a volatile one, but is does conjure up an image in the person’s mind that they can easily relate to. Even in my own head I’ve pegged myself as being in the consulting and/or coaching business. The truth is yeah…but not really.

By working through my own business transformation recently I have come to realize, by talking to clients and colleagues, that my coaching methods are really just the mechanism that I use…I’m really in the business of creating personalized business OUTCOMES for my clients. Read More→