Marketing – Sales | Bob Holdsworth - America's #1 Business Freedom Coach

Archive for Marketing – Sales

Network Marketing vs. ‘The Pyramid Scheme’

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Friday, June 17th, 2011

I’ve recently joined the ranks of an outstanding direct sales/network marketing company, after some serious due diligence, I might add.

The skeptics among you are silently screaming..”what are you thinking, they’re all scams!” I must confess…I’ve been in the network marketing industry on and off for more than 15 years and while some companies have had integrity problems, the business model is more than 100 years old and in fact is something that you’ve also been participating in, week in and week out, whether you know it or not.

When I begin to talk to someone about the business the most common reply is “it’s one of those pyramid schemes…leave me out”. There is a very fundamental difference between network marketing and a pyramid scheme…a huge difference and if you don’t understand them you’re staying away from something that could make you a lot of money and give you great time freedom. Read More→

Lifetime value of a client, customer service and…sunglasses.

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Monday, April 4th, 2011

Every business owner should be able to answer a simple question about their client list…what is the average lifetime value of a typical client?

If you’re not sure what I mean, let me give you a brief overview. Anytime you spend marketing money to land a new client in your business you expect that they will produce a certain amount of revenue for your company. You should know what they’re likely to spend initially, how often they’ll reorder, at what frequency and, unless you’re just starting out, you should have a good idea about how long a client usually does business with you. Read More→

Smart phones…I’ve opted out!

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Monday, March 28th, 2011

How many of you watched the video of the lady walking through the mall, texting and walking right into the fountain a few weeks ago? The big, 40 by 40 foot fountain, right in the MIDDLE of a mall? We all laughed right, could never happen to us…no, not us.

Technology is great, but looking around at my own life as well as observing others I’ve realized that we are beginning to be controlled by technology rather than using it to make life easier. As an example, I watched a colleague the other day who was working hard on a website project. Every time his iPhone® buzzed with a new email, text or update he, like Pavlov’s dog, stopped working, read the message, answered the message and then tried to get back to work only to be disturbed again in 30 seconds by the reply or rebuttle. He got virtually nothing done in 30 minutes.

Take this test for fun or the shock value… Read More→

New Year…New Direction ?

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Friday, December 31st, 2010

As 2010 is winding to a close it’s time to reflect on what was, what could have been and what will be in the year ahead.

We’ve dealt with a sluggish economy, clients who opted not to initiate projects, governmental regulation changes, team members who had family members laid off, perhaps you faced the need to downsize your staff as well. All in all, not one of the better years for business owners. Read More→

Employees, vendors and clients are all tuned in to WII-FM.

By Bob Holdsworth · Comments (0)

Tuesday, November 30th, 2010

As a business owner, do you find yourself getting frustrated when all around you seem to think differently from you? Angry when the simplest of tasks or requests seem to be an imposition to others? When the common sense approach (i.e. Yours) turns into an all out brawl when trying to get cooperation? If this sounds familiar it’s because most of the people you are trying to enlist to help you are listening to different stations, they’re all on a completely separate channel.

Now this channel isn’t on Sirius, not on XM, not on cable and not even on those funny in-between HD bands. They are all listening, with you canceling headphones, to WII-FM.

The What’s-In-It-For-Me channel.

The only way that you can get and keep their attention is with really good incentive based advertising on their favorite station. As entrepreneurs and small business owners we have to craft our messages in ways that create mutual agenda items. Read More→