I was reading the Wall Street Journal the other day and was astounded, well actually these days nothing surprises me anymore, that two toothpaste manufacturers are going to war over a graphic picture of a squirt of toothpaste.
Now I’m all about protecting intellectual property, I have plenty of copyrights and trademarks of my own, but this seems insane even to me, a professional marketer.
For the uninitiated, a NURDLE is the apparently correct name for the tiny little perfectly shaped glob of toothpaste shown on the box. In this picture the red, white and blue thingy.
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nurdle
n. a grain, pellet, granule, or other small piece of a material, especially as part of a large quantity (such as foam kernels used as packing material); (in pronunciation-based spellings) a nodule; a quantity of a gel or semi-solid; a thing of unknown name (doodad, thingamajig, etc.). Also nerdle. Read More→

