Archive for ems management

If you’ve got a great product or service, you’re going to be copied, challenged, reversed engineered or outright pirated, it’s a fact of business life.

When I first entered the medical billing business back in 1989, there were no other companies in my niche (ambulance billing) in my state.  Fast forward 23 years and there are now ten companies that are directly competing with my firm for some part of the ambulance billing business in my home state.

Now the interesting thing is that only one competitor has opted to match service levels and they are the latest entry into the game.  They have only 5 clients, none of them of substantial size or volume.

This poaching of clients, ideas or advertising offers and methods is simply part of business and it took me a while to both realize and to not to get angry about it. They say that imitation is the sincerest form of flattery but not when the flattery costs me money to get.  Now all of this said, it doesn’t mean you should simply accept this as a fact of life and take it lying down. Read More→

Opportunity's Knocking

My in box is full…again.   Affiliate offers, joint venture deals, ‘greatest ever’ product reseller programs, credit card affiliate programs and of course everybody, including me, has products to sell.  Do you ever feel overwhelmed?

I find myself deleting, turning down, opting out of lots of these offers every day.  Many are from people I’ve never heard of and can’t find on the internet or Google.   If I can’t find you, research you and determine what people are saying about you, you probably have a little chance of making it through my well-tuned hype detector.

The other critical reason to turn down these offers is that they are not complimentary to your core business. Don’t confuse your clients with offers that don’t make sense.  Read More→

You’re only as good as THEY think you are!

Wednesday, May 12th, 2010
Take a step in your clients' shoes

Step into your clients' shoes!

Have you ever gotten caught up in your own marketing material to the point that you begin believing that you’re indispensable to your clients? It’s happened to every business owner I know.

A client leaves, a contract isn’t won, a negotiation goes south and the management team is left looking at each other wondering why? The internal discussion quickly shifts to recapping all of the great things that your company has to offer, all of the things you’ve been doing right and all of the services that you provide. Yet, they still left or didn’t buy…why? You’re focused in the wrong direction…you shouldn’t be focused on you…you have to be focused on THEM!

Clients don’t buy from companies, they buy from people. Quite often the reason for a client’s seemingly irrational behavior (our perception) stems from THEIR perception of our company and the people they’re working with at our company. Your client’s perception IS your reality! Read More→

5 Critical Questions

Friday, March 26th, 2010

I was speaking with a friend and fellow business owner yesterday who’s going through some growth transition issues.  He’s improved his customer service practices and a key employee just couldn’t embrace the changes and keep up.

After waiting too long (his words) he reluctantly made the needed change and replaced a long standing employee with a new person.  He has a small business with only 6 employees so any personnel issue has huge ramifications.  All in all he did a great job smoothing the exit of the employee and allowing for the relatively easy entrance of the replacement.

About a week into things he called the new employee in and gave him a ‘project’. The mission was simple, pay very close attention to the business process, work flow, communication both with clients and in the office and look for problems, issues and bottlenecks.  This is a great idea for any of us.   He basically recruited his new employee to function as an internal consultant looking at his business with ‘new eyes’.   Now realize that this is not a witch hunt…the job is to look at practices and policies not to spy on fellow co-workers and then tattle.

I suggested that he expand this practice one more step and I shared with him an idea that I’ve used, as a consultant in company after company that I’ve worked with but also as a technique that I’ve used to grow my own businesses.  

Ask the 5 Critical Questions. Read More→