As a business owner, do you find yourself getting frustrated when all around you seem to think differently from you? Angry when the simplest of tasks or requests seem to be an imposition to others?  When the common sense approach (i.e. Yours) turns into an all out brawl when trying to get cooperation? If this sounds familiar it’s because most of the people you are trying to enlist to help you are listening to different stations, they’re all on a completely separate channel.

Now this channel isn’t on Sirius, not on XM, not on cable and not even on those funny in-between HD bands. They are all listening, with you canceling headphones, to WII-FM.

The What’s-In-It-For-Me channel.

The only way that you can get and keep their attention is with really good incentive based advertising on their favorite station. As entrepreneurs and small business owners we have to craft our messages in ways that create mutual agenda items. Read More→