If you’ve got a great product or service, you’re going to be copied, challenged, reversed engineered or outright pirated, it’s a fact of business life.
When I first entered the medical billing business back in 1989, there were no other companies in my niche (ambulance billing) in my state. Fast forward 23 years and there are now ten companies that are directly competing with my firm for some part of the ambulance billing business in my home state.
Now the interesting thing is that only one competitor has opted to match service levels and they are the latest entry into the game. They have only 5 clients, none of them of substantial size or volume.
This poaching of clients, ideas or advertising offers and methods is simply part of business and it took me a while to both realize and to not to get angry about it. They say that imitation is the sincerest form of flattery but not when the flattery costs me money to get. Now all of this said, it doesn’t mean you should simply accept this as a fact of life and take it lying down. Read More→
