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Archive for Ultimate Outcomes

Why are you settling for mediocre?

Thursday, December 15th, 2011

Nothing mediocre...you deserve better.

As I write this there are 16 days left in 2011. How was your year? For me it’s been a very trying year, both business and personal challenges have reared their ugly heads this year and both have been faced and brought under control… thankfully.

All around me I’ve been listening to the media, other business owners, relatives and friends many spewing doom and gloom and casting enough blame for their circumstances on anyone and everyone.

It is at this time of year…every year…that I take time to reflect on the highs and lows of the year past and prepare for what’s ahead in the new year. In doing this exercise, I once again find that if the results sucked there is only ONE person to blame or chastise…ME. In your case…YOU.

Other people can create circumstances and throw challenges in our path Read More→

Negotiation 101 – The basic five rules

Friday, October 1st, 2010

Over the years I’ve learned five really important rules for successful negotiations.

1. Make sure that both sides feel that they’ve accomplished something in the negotiations.

2. Don’t fight for a small point so long you damage your ability to win the large ones.

3. Know going in what your ‘must haves’ are, the rest are optional.

4. Let the other person quote a number first.

5. Always…be in a position to walk away from the table if a good deal can’t be struck.

Let me elaborate a little on each of the rules: Read More→

You’re only as good as THEY think you are!

Wednesday, May 12th, 2010
Take a step in your clients' shoes

Step into your clients' shoes!

Have you ever gotten caught up in your own marketing material to the point that you begin believing that you’re indispensable to your clients? It’s happened to every business owner I know.

A client leaves, a contract isn’t won, a negotiation goes south and the management team is left looking at each other wondering why? The internal discussion quickly shifts to recapping all of the great things that your company has to offer, all of the things you’ve been doing right and all of the services that you provide. Yet, they still left or didn’t buy…why? You’re focused in the wrong direction…you shouldn’t be focused on you…you have to be focused on THEM!

Clients don’t buy from companies, they buy from people. Quite often the reason for a client’s seemingly irrational behavior (our perception) stems from THEIR perception of our company and the people they’re working with at our company. Your client’s perception IS your reality! Read More→

What business are you really in?

Wednesday, May 5th, 2010
Bob Holdsworth - Ultimate Outcomes, LLC - Business Services

"I'm going to make your dreams come true!"

Most business owners, including me until recently, don’t know exactly what business they’re really in. Everyone has perfected their ‘elevator pitch’. You know, that 30 second, roll-off-your-tongue verbal commercial that answers the question, “So, what do you do?”

However, if you look at your business from the outside in, from your customer’s perspective you might be surprised at how you are perceived. For example, I have always answered the question by saying that I’m a small business consultant. Good or bad, the word consultant is a volatile one, but is does conjure up an image in the person’s mind that they can easily relate to. Even in my own head I’ve pegged myself as being in the consulting and/or coaching business. The truth is yeah…but not really.

By working through my own business transformation recently I have come to realize, by talking to clients and colleagues, that my coaching methods are really just the mechanism that I use…I’m really in the business of creating personalized business OUTCOMES for my clients. Read More→

I was speaking with a friend and fellow business owner yesterday who’s going through some growth transition issues.  He’s improved his customer service practices and a key employee just couldn’t embrace the changes and keep up.

After waiting too long (his words) he reluctantly made the needed change and replaced a long standing employee with a new person.  He has a small business with only 6 employees so any personnel issue has huge ramifications.  All in all he did a great job smoothing the exit of the employee and allowing for the relatively easy entrance of the replacement.

About a week into things he called the new employee in and gave him a ‘project’. The mission was simple, pay very close attention to the business process, work flow, communication both with clients and in the office and look for problems, issues and bottlenecks.  This is a great idea for any of us.   He basically recruited his new employee to function as an internal consultant looking at his business with ‘new eyes’.   Now realize that this is not a witch hunt…the job is to look at practices and policies not to spy on fellow co-workers and then tattle.

I suggested that he expand this practice one more step and I shared with him an idea that I’ve used, as a consultant in company after company that I’ve worked with but also as a technique that I’ve used to grow my own businesses.  

Ask the 5 Critical Questions. Read More→

Yep, you read the headline correctly. Sounds kind of crazy right? It happened about 6 years ago and in one spectacular 90 day period, three large clients got better offers and tendered their resignation from our firm’s service.

My first thought was, “holy #%^! Now what do we do?” However after about 24 hours of worry, being really pissed off and examining every aspect of the relationships, I realized that lack of loyalty, even to us with a 93% retention rate, was just a sign of the times and that it was ‘just business”. We had done nothing wrong, in fact, the clients even said to us “there’s nothing wrong with your service, we just have a deal we can’t pass up from another vendor who offers something you don’t”.

Being an entrepreneur I immediately wanted to know what this ‘something’ was that we didn’t provide.  Read More→